About Go Pink Insurance
Our Story, Your Peace of Mind.
At Go Pink Insurance, we’re more than just policies — we’re your partners in protection. Discover our mission, values, and commitment to serving you with personalized care and trusted expertise.
Our Story
At Go Pink Insurance, we believe that protection and peace of mind should be personal, accessible, and empowering.
Founded as a woman-owned agency, Go Pink was built on the idea that insurance doesn’t have to feel complicated or intimidating — it should feel supportive, clear, and tailored to your unique needs.
From our beginning, we set out to challenge the traditional way insurance agencies operate. We combine industry expertise with a fresh, modern approach that puts our clients first — every time.
We proudly serve individuals, families, and businesses with reliable solutions in Commercial Insurance, Health Insurance, Life Insurance, Flood Insurance, and Bond Services — delivering trusted advice and dependable coverage with heart and honesty.
Our Mission
To provide dependable, personalized insurance solutions that protect what matters most, while delivering a modern, friendly experience that makes our clients feel confident and cared for.
Why Go Pink?
Woman-Owned, Community-Driven
From our beginning, we set out to challenge the traditional way insurance agencies operate. We combine industry expertise with a fresh, modern approach that puts our clients first — every time.
Personalized Coverage
No two individuals or businesses are the same — and neither are their insurance needs. We tailor every policy to fit you.
Clear, Honest Communication
Insurance can feel confusing — we make it simple. We take the time to explain your options so you can make informed decisions.
Modern, Accessible Service
From online resources to a growing self-service portal, we make managing your insurance easier than ever.
Meet the Founder
Jen DelPercio, founder of Go Pink Insurance, brings over 20 years of customer service experience, a passion for helping people, and a drive to reshape how insurance services are delivered. Her leadership ensures that Go Pink clients always experience a personal touch combined with professional expertise.
Our Core Values
Integrity – We do the right thing — even when no one is watching.
Empowerment – We equip our clients with knowledge, choices, and confidence.
Innovation – We use modern tools and ideas to improve the insurance experience.
Community – We proudly support the individuals, families, and businesses we serve.
